Brown Sugar was established in 1975 only a few suburbs away from where I grew up, and
my first recollection of Brown Sugar, was of a fashionable, must shop at boutique. Over the years I noted changes and the ranges seemed a little staid and to be honest they fell off my radar. However I have recently rediscovered Brown Sugar who are once again producing quality clothing, with a timeless elegance and just a touch of trend.
Designers Jessie Morrison and Kat Ignatieva joined the team in September last year and where once Brown Sugar was primarily reaching the 50/60 year old age bracket, the brand is expanding it's reach and now attracting women 35 and up. Their vision for the brand is to produce quality garments that are timeless, classic, and elegant.
|Brown Sugar Design Team: Jessie Morrison & Kat Ignatieva|
When designing, both Jessie and Kat explained that they consider the women in their own lives... their mums, their friends, family members, asking them would they wear this? They also keep an eye on sites such as Net A Porter and Shopbob both known for being very current, if not well ahead of what's trending.
|Kat & Jessie taking a look at one of my favourite peices, the Baroque Feather Print Dress|
In coming ranges, Jessie & Kat shared we can expect to see more natural fibres, and blended fabrics to ensure garments are easy to wash and care for, thus contributing to the longevity of the garments. Spring / Summer will see a touch of the Sport Luxe trend, lots of colour and texture, and the peplum is still in. Jessie & Kat showed me a gorgeous light weight peplum summer dress which will be available in a black and also a patterned black and white... with sleeves! I am quite looking forward to trying that on when in it arrives in store.
What impressed me the most is the commitment Brown Sugar demonstrates to their existing, and growing, customer base. The team at Brown Sugar express a genuine interest in, and desire to know, what their customers want. What works for them and what doesn't. That in itself makes we want to shop with them:)
|From left to right: Kat, Haylee (Store Manager, Bendigo) Alisha (Sales Assistant) & Jessie|
Brown Sugar is definitely worth checking out. The website is incredibily user freindly and yes you can order online. I will leave you with a few of my favourite pieces currently in store.
|Baroque Feather Print Dress|
|Baroque Jaquard Long Sleeve Top with Contrast Shoulder Panels|
|Boucle Gold Thread Jacket|
* Please note this not a sponsored post. All opinions expressed in this post are my own*